We're a network of agencies specializing in Creative Digital Production and Data-driven Performance Marketing.
we're not a rock band.
2nd.digital (‘second dot digital’) is a global network of independent agencies that provide creative digital production, digital marketing and data-driven performance solutions marketing. We help you connect, build, analyze and deliver the results you need, so you and your team can take a break.
With offices in Hong Kong and the United Kingdom, 2nd.digital brings together complementary specialties: the Asia Pacific agency specializes in creative digital production, web and app development and design, user interface design and strategy, pre-sales proposal design, ad design, data visualization design and development, and visual branding, while the United Kingdom agency focuses on digital performance marketing, online campaigns, search engine optimization (SEO), customer acquisition, and advanced data analytics to drive business growth. There will be a third location in 2026 which would focus on another digital specialty, but we'll keep it a secret for now!
20+ x2
Experienced leadership
The Founders Cheryl and Stefan have over two decades of experience in their respective specializations - Digital Creative Production and Data-driven Performance Marketing, enough to take your company beyond the planet Mars.
300+
Web & campaign launches
We've been planning, designing, building, analyzing, evolving, measuring and launching campaigns since before the Gen Zs were born. We're still doing it because we love it. You know sometimes, we do it for free. For mankind. :D
2+ 1
Planets, erhm, locations.
Two for now (Hong Kong and London), and another location coming up in 2026. But we work globally anyways -- 2nd.digital represents collaborations without borders. We're a swipe away (and for those who believe in time travel, we're there before it happened.).
Creative production
Web development
Visual branding
Online campaigns
Performance marketing
Data visualization
SEO
Data-driven performance
Strategic marketing
Pre-sales proposals
Visual mockups
Digital advertising
App development
User interface evaluation
Digital marketing
Social media campaigns
Graphic design
Data visualization
Front-end development
Digital consulting
Search marketing
SEM
Creative production
Web development
Visual branding
Online campaigns
Performance marketing
SEO
Data-driven performance
Strategic marketing
App development
User interface evaluation
Digital marketing
Social media campaigns
Graphic design
Front-end development
Digital consulting
Search marketing
SEM
meet our (geeky)
founders.
Cheryl Fuerte
Founder and
Managing Creative Producer
TAKEABREAK DIGITAL HK LIMITED (Hong Kong)
Cheryl Fuerte brings over 20 years of experience in web publishing and digital production, starting her career during the early dotcom era of the 2000s. Prior to founding TAKEABREAK in Hong Kong, she spent 10 years with The Economist Group as Regional Associate Production Head (based in Singapore) and Associate Director of Digital in APAC (based in Hong Kong), overseeing end-to-end digital delivery for Economist Impact clients across finance, government, technology, consulting, healthcare, entertainment, telecommunications and education. Her work has been recognized globally, with multiple Webby Awards and other award nominations and wins from 2018 to 2024. Prior to The Economist Group, Cheryl led a global online marketing team for a fashion e-commerce company (YesStyle), and was a Web Producer for its sister company (YesAsia).
During her early years in the IT industry, Cheryl was a full-time web interface designer, a front-end developer and a web enthusiast. A pioneer in blogging in the Philippines, her websites won several Philippine Web Awards from the late 90s to the early 2000s, marking her as an early innovator in the region’s digital space.
Cheryl is a member of the Academy of Interactive & Visual Arts (AIVA) and the International Academy of Digital Arts and Sciences (IADAS).
Stefan Janssens
Founder and
Director of Performance Marketing and Analytics
TAKEABREAK DIGITAL LTD (United Kingdom)
Stefan Janssens, based in London, is a performance marketer and data scientist passionate about uniting analytics and marketing to deliver measurable, sustainable business growth. He has managed and optimized paid search, social, and affiliate campaigns across travel, fashion, and publishing sectors. Stefan has helped global brands expand internationally, including driving a Hong Kong entertainment and fashion brand’s entry into Europe and the US. Prior to founding TAKEABREAK in London, Stefan worked at Expedia, where he boosted hotel sales across EMEA through meta channels and supported site launches in the Middle East and Asia by identifying key local market opportunities.
Prior to Expedia, Stefan led a global online marketing team for an entertainment e-commerce company (YesAsia), responsible for online customer acquisition. Outside of work, Stefan creates electronic music and collaborates with other music producers worldwide, finding creative parallels between the structure of music and the patterns in data.